Ice Cream Club is a new way to experience and discover great things with your friends.
We miss Google Reader. And like ice cream. We lack a place were we can share things we find, in a familiar context. A context of shared reference, a context that bridges the social gatherings AFK with discussions online. Technology today struggles with understanding how we want to spend our time and aims for high engagement above all. We want to change that.
Why ice cream? It is universally appreciated. Something we enjoy together. Something that comes with endless combinations of styles and flavors. Something for everyone. The same is true for the great content of the internet.